Do you recall those Friday mornings when you wake up and feel it’s gonna be a beautiful day? So you start with a lazy coffee, scrolling Instagram direct messages or giggling to ridiculous emojis from your favourite WhatsApp people. Then a random pop-up ad on YouTube reminds you of a new amazing dress still with tags longing for attention. For me this was the moment to book my brunch experience at 3in1 at Vida Downtown, the place where weekend lasts forever.
Vida, being a landmark itself, often appears in the news in connection with fashion shows, celebrities and events involving VVVIP+ (something super awesome that only exists in Dubai). The drive through the Downtown of Dubai is a separate treat. Lower speed limits result in extended views of palm trees, a mix of futuristic and stylized architecture and a sneak peak at new restaurants opening here and there. In the winter when Dubaians are spoiled with the best weather in the world, I roll down the windows and wave at folks crossing streets I’ve met some time somewhere. Downtown is a popular neighbourhood!
Friendly security and valet parking teams led my car right through a bit of Friday traffic directly to the entrance. Having complimentary valet over here is as essential as complimentary WiFi and obviously Vida offers both. A few steps down (please do not misunderstand me there is an elevator but I always fancy an appetising walk before a brunch), I was greeted like a star.
The concept of brunch is not new but the Western version of it greatly differs from what we are used to in the UAE. Again spoiled by choice we pick a package that suits today’s budget, mood or driving arrangements (my life). For Urban Picnic brunch at Vida’s 3in1 restaurant I chose unlimited soft beverages over unlimited house beverages (think refreshing Margaritas). I upgraded my choice to a table inside a private cabana and smiled anticipatingly a fantastic afternoon.
And what an epic brunch it was! Picture yourself sitting around a pool on a lovely sunny afternoon with a soft refreshing breeze playing with the silky curtains of your private cabana. The best of Latin dancing tunes including Lambada and Merengue act as the background, adding an authentic vibe to the event. Smoke from the nearby live cooking station encourages you to make another run for the bbq seafood of the day. Your Margarita never gets warm as an attentive server keeps an eagle eye on your happiness. Meanwhile a game of piñata starts somewhere in the corner and a friend hands you over a fun fail video taken at the spot to amuse you.
Believe me when the time is up no one wants to leave and no one rushes you out. Because there is more than one reason this party is the talk of the town.