Honest Ads

The era of Mad Men continues in the digital age. Where there’s a space, there’s a temptation to use it; emptiness is irresistible. I walked the streets of Toronto and further with Mr. Goose to discover the meaning of life hidden behind letters and images in posted advertisements. Accompanied by the spirit of Nietzsche, Mo Di, Tolstoy, Einstein and the cast of Mothy Python, we are about to add our deep voices to the choir of philosophical marketing. Enjoy!

… but no thyme to chill! Spotted in the front patio, The Drake Hotel.

… look who’s got no socks = no life at all. Just another pharmacy downtown.

… clothed reptiles permitted. Thanks Uncle Tetsu!

… Actimel needs to stay a lot stronger (35%+) to get me through this! High Park subway station

… Hurry! Honest Ed’s is about to turn into condos.

… talking about thunders, eh? Cafe on Yonge

…can’t wait to try it all! Chinatown.

…Psycho Reader, the aborted Hitchcock sequel. Just another place on Yonge.

… it’s true, thought a modest spider on the wall and blushed. Diesel store, Yorkville.

… this place sucks!

Does Yoga mean the same thing in Canada as the rest of the world? This place rocks!

…are you kidding me?!? Only bad vodka is made from potatoes.

… craft beer and hipsters. Somewhere around King St W

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